© María Vilariño. Todos los derechos reservados.

María Vilarino


As a member of Zara Design Team, I work together with the Product Managers to transform crucial metrics by applying Scrum and Kanban methodologies for Zara.com and its native APP.


My role is focused on leading key initiatives to optimize Zara.com checkout. I collaborate with data experts, qualitative and quantitative research teams, and A/B testing to transform crucial metrics such as decreased cart abandonment and significant increase in conversion rate.

My designs reflect my compromise to user experience and accessibility. I belong to the UX Writing team at Zara, where we improve effective communication during the purchasing process.